Paid media with the maths shown

Paid ads fail predictably: the conversion tracking is wrong, the landing page is the homepage, and nobody knows which keyword produced the enquiry. We fix measurement first, then structure campaigns around intent — branded, high-intent search, competitor, and retargeting — before spending on awareness.

Every account gets a weekly check and a monthly review: spend, cost per enquiry, lead quality and what we are changing next. If the numbers do not work after a fair test, we say so and stop taking your money.

Signs you need this

• You are spending but cannot prove which ads produce customers.
• Conversions are double-counted or missing entirely.
• Ads point at pages that were never designed to convert.
• Broad match is eating the budget on irrelevant searches.
• No negative keyword list has been touched in months.

What you get

How the work runs

1. Audit. Account, tracking and landing page review with a written diagnosis.
2. Rebuild. Structure, tracking and creative rebuilt before scaling spend.
3. Test. Two to four weeks of controlled testing on a fixed budget.
4. Scale. Increase budget on what works, cut what does not, monthly review.

Why Kriov Tech

Fourteen years of building and running websites for international clients, over 800 delivered projects, and a working style that assumes you want the job finished rather than a longer relationship with an agency. You deal with the person doing the work.